HAMPTON, NH, December 6, 2022 /PRNewswire/ — Planet Fitness, one of the largest and fastest growing fitness center franchisors and operators with more members than any other fitness brand, today announced that it will return as the title sponsor of the New Year’s Eve celebration in Times Square for the eighth consecutive year, in partnership with Times Square Alliance and Countdown Entertainment.

Times Square revelers will ring in a “Judgement Free” 2023 with New Year’s Eve party hats adorned with a kaleidoscope pattern of Planet Fitness purple and festive metallic gold fringe, taking inspiration from the iconic Times Square Ball design. Planet Fitness will also be featured on “at Dick Clark Rockin’ New Year’s Eve with Ryan Seacrest 2023″ the Saturday December 31starting at 8/7 on ABC, as well as on the 2023 webcast from Times Square throughout the night.

“We couldn’t imagine 2023 ringing in anywhere but Times Square, and we’re thrilled to be back as presenting sponsor of the iconic New Year’s Eve celebration for the eighth year in a row,” said Jamie MedeirosChief Mark Officer at Planet Fitness. “It’s the time of year when people all over the world think about making their health and well-being a priority, and exercise plays a major role in helping us feel good mentally and physically. At Planet Fitness, we make fitness accessible and affordable for everyone in a welcoming environment where everyone feels comfortable, regardless of their fitness level.A great workout in the Judgment Free Zone® can help boost energy and carry that ‘feel good’ excitement into the new year and beyond.”

“We are thrilled to once again welcome Planet Fitness as Presenting Sponsor of Times Square New Year’s Eve,” said Jeffrey Straus, president of Countdown Entertainment. “Times Square will once again be transformed into a sea of ​​purple and yellow to welcome the New Year.”

In addition to its big night sponsorship, Planet Fitness invites everyone to submit their Confetti Wishes, a heartfelt New Year’s “wish,” at or at the Wishing Wall in the heart of Times Square now via Thursday, December 29. Each wish will be printed on real confetti that will fly over Times Square at midnight on New Year’s Eve.

“We look forward to welcoming Planet Fitness and their iconic purple and gold back to Times Square to welcome 2023,” said Tom Harris, president of the Times Square Alliance. “As we ring in the New Year, all the revelers in Times Square will once again be surrounded by Confetti Wishes from all over the country this year thanks to our partnership with Planet Fitness.”

As the home of the Judgment Free Zone®, Planet Fitness offers a high-quality, non-intimidating fitness experience at an even higher price. With over 2,300 locations, there’s a club near you to start or restart your workout routine in a clean and spacious environment. Plus, the free Planet Fitness app, available to members and non-members, puts over 1,000 exercises and tutorials right in your pocket with routines for all levels and interests.

To locate the nearest Planet Fitness club, please visit

About Planet Fitness

Founded in 1992 in Dover, NHPlanet Fitness is one of the largest and fastest growing franchisors and operators of fitness centers in the United States by number of members and locations. From September 30, 2022Planet Fitness had more than 16.6 million members and 2,353 stores in 50 states, the District of Colombia, Porto Rico, Canada, Panama, Mexico and Australia. The company’s mission is to improve people’s lives by providing a high quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgment Free Zone®. Over 90% of Planet Fitness stores are owned and operated by independent business people.

About Times Square New Year’s Eve

The Times Square Alliance and Countdown Entertainment are the organizers of New Year’s Eve in Times Square. The Times Square Alliance strives to improve and promote Times Square so that it retains the energy, edge and distinctiveness that have made it an icon of entertainment, culture and city living. Countdown Entertainment represents owners of One Times Square and New Year’s Eve Ball.

For more information on New Year’s Eve in Times Square, visit

To join the Times Square New Year’s Eve conversation on Twitter, follow #BallDrop.

Planet Fitness logo.  (PRNewsFoto/Planet Fitness)

Planet Fitness logo. (PRNewsFoto/Planet Fitness)



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SOURCE Planet Fitness, Inc.


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